How do you make money with a blog? This is a question many people ask when determining whether or not to start a blog. I just read an excellent case study in Anne Holland's excellent Marketing Sherpa newsletter.
Anne features a case study from John Mudd, a Realtor in Florida who successfully uses a blog to attract buyers. The case study features 7 Practical Tactics to Turn Your Blog Into a Sales Machine. Whether you're a Realtor and a professional service provider of any type, you can learn from this case study.
Tactic #4 really jumped out at me:
Tactic #4. Add easy contact links to every single post
Mudd wanted the maximum number of blog visitors to contact him so he could then begin a relationship. Instead of relying merely on contact info on his blog template and navigation to pull them in, he added a Contact email link at the bottom of every single posting.
This way he'd get impulse contacts from folks who might not want to search the page looking for the contact info. Most people won't work that hard.
You get free access to this case study for 10 days.
Contact me if you would like more info about getting started with your own blog.
